Why did you choose your business name?
Earthtribe is a little business that works with a passion for handmade gifts made ethically and sustainably. Most of our artisans work in little community groups and we wanted our business name to reflect both it’s natural and it’s collaborative aspect. All our products are made using natural, sustainable materials, hence ‘earth’. I am a gypsy at heart and the word ‘tribe’ speaks to me of freedom of expression and movement, adventure and living in the moment! Together they communicate the ethos behind what we do…..
What have you most enjoyed in your career so far?
I have enjoyed watching this little idea of a business take shape and grow… it has taken lots of little baby steps, endless cups of tea, long nights contemplating new ideas, travel to some exotic parts of the world, collaboration with vastly talented people and the opportunities to showcase crafts that are centuries old. I cannot think of any one individual thing but the collaboration of hands and minds over the last couple of years have been fun and fulfilling. As a mum to two young kids, I have loved the opportunity to work from home, to be an active part of their lives and managed to keep close ties with India through the process.
What inspires or motivates you?
I grew up in India so the affinity to color and texture has always been natural. I love the fusion of eastern and western style and the brands that successfully marry the two. Social entrepreneurs inspire me to look at business and it’s capacity to change lives. We can be vehicles for change in so many little ways …
..and lastly tell me one things about yourself that you love but has nothing to do with business.
I love tea… (the spiced, cardamom kind), eclectic interiors, vintage scalloped mirrors, Indian textiles, Uzbegi Suzanis, wingback chairs ( on my wish list !) and summer evenings spent with good friends over good food!