Why did you choose your business name?
The name literally just popped into my head when I was pregnant with my son. I still have the piece of paper that I scribbled it down on. I hadn't even thought of the business at the time but I sensed I would be using that name for something special and just a few months later I did. I really love it.
What have you most enjoyed in your career so far?
First time mums make up a huge share of our customer base and I love nothing more than chatting to them about all things pregnancy and babies. There is such a beautiful, positive, excitement in their energy that is so lovely to be around. I love that our pieces get to be a part of the precious and whimsical time that is childhood.
Have you had any major highlights, personal or business in the last few years?
One of the most exciting moments in the Empire Lane journey was the launch of our fabric artwork collection this season. It was something I had wanted to include in the range from the beginning and I'm really proud of the pieces.
What inspires or motivates you?
I'm pretty much obsessed with two things; babies and interiors and have been for as long as I can remember. I draw inspiration from both equally...O.K, maybe babies a little bit more because they have those chubby little hands that just make me happy :-)
..and lastly tell me one things about yourself that you love but has nothing to do with business.
Being creative is very relaxing. When I get a spare moment I draft floorplans for houses. Sounds like a weird hobby but I love it. I designed a house last year that was built and I'm working on an eco home at the moment which I intend to have built next year. I love that you can start with an idea and end up with a piece of artwork that someone can live their life in.