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Q&A with our Giveaway..


Why did you choose your business name?

We choose Hookturn as Hook Turns are uniquely Melbourne - as are we.  Hookturns are the traffic signs in the CBD to help cars and trams co-exist peacefully. We like to look at everyday things in a different way hence our motto -  sometimes you have to turn left to go right.



What have you most enjoyed in your career so far?

Launching the BYO Coffee Cup in Christmas 09 and selling out in 2 weeks was a highlight.  We had worked hard developing it and until you go to market you don't know if anyone wants it but the response was overwhelming, we knew we had a winner at that point.

Have you had any major highlights, personal or business in the last few years?


A highlight for us was being rung by the CEO of the Australian Design Awards and being asked to enter our product.  We didn't win but we were pretty chuffed to be noticed and asked to enter.

What inspires or motivates you?

I am inspired by trying to do things differently, just because we do it one way is it the best way?  If I had mining magnates fortune I would try and redesign everything from Melbourne traffic to Womens underwear




..and lastly tell me one things about yourself that you love but has nothing to do with business.

I am writing a fiction series I would love to have published.


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