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Q&A with our Giveaway


When did you start your business and how did it come about?

I fell into business almost immediately after finishing uni. I always made my own clothes because I wanted something a little bit different. People always asked me where I got my outfits from and then asked me if I could make for them too. Things snowballed from there until I needed to employ people to sew for me eventually. I had a seasonal collection and sold in many small local boutiques in the UK. I worked in my own business for 7 years in the late 1990s until I went into teaching. After teaching for 15 years in the UK and Vietnam, I decided to start my own label again when I moved to Australia.

Why did you choose your business name?

I have a fairly unusual name – it’s one that people can remember easily so it seemed to make sense to use it!

What have you most enjoyed in your career so far?

For me it has been working in different countries and cultures and the inspirations that that has given me has shaped the way I design.

Have you had any major highlights, personal or business in the last few years?

I think the main highlight for me was taking the first step to leave the UK in 2007 and begin teaching fashion design in Vietnam. After this first step it was much easier for me to make the following moves to Melbourne and then to Shanghai. Working in different places and having a change of scenery makes designing much more interesting because the change of place makes you change your design methods and things change and develop in a more interesting way.

What inspires or motivates you?

Even though I haven’t lived there for some years I’m still totally inspired by British designers. Wherever I am, I always look to what’s going on the UK for my main source of inspiration.

and lastly tell me one things about yourself that you love but has nothing to do with business..

I’ll try almost anything once, if not twice, just to be sure!


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