This store is a top favourite of mine and my daughter has had a new kaftan each summer with many of them bought by me to give as gifts.. Time for you to meet the gorgeous Katie, the face behind the brand :)
When did you start your business and how did it come about?
Kaftan Kids was started in 2010 after my initial foray into children's
clothing. I saw a niche opportunity to start a unique clothing business
based on Kaftans for kids as there was nothing in the market like it. I
wanted to provide a 100% cotton cover up that was both practical and
fashionable, bringing style to the beach!
Why did you choose your business name?
Kaftan kids had a great sound to it and made it clear as to what we
provided. It also helped from a business perspective as we were able to
maximise interest through search optimisation and stood out from other
What have you most enjoyed in your career so far?
The interaction with customers, suppliers and retailers have been great.
Seeing how Kaftan Kids went from an idea and opportunity to a successful
business has been exciting and exhilarating.
Have you had any major highlights, personal or business in the last few
The major highlights for me have been the exposure through the media due to
positive feedback on my brand and products. Also having customers say that
they are buying a kaftan because they saw another child wearing one while on
holidays is amazing. It is recognition that the vision has been supported.
What inspires or motivates you? and lastly tell me one things about yourself
that you love but has nothing to do with business..
Having a beautiful family around me, gorgeous friends and two fun loving
children. Life is for living and I try to live life to the full and give the
most to each and every day!