Blogging is a funny old game.. most people start for personal reasons and then somewhere along the lines they realise that money can be made, they see others doing just that and figure it can't be that hard..
I love the blogging community and DTLL are firm supporters of them. We even have our own DTLL Blogger Family (you will have seen them over the last year or will see them in the near future in our newsletters).
The thing about turning it into an income earner is that it becomes a business and with a business comes work, deadlines, clients, relationships, ethics and etiquette and that is where I am constantly amazed at how many bloggers just don't take it seriously.
It is not easy to find readers and retain them but once you have and you find a market for which a client will pay you to promote their brand too there are expectations to be met.
You need to write well and know who your client is..
You need to meet a deadline for certain promos..
You need to ensure that single post gets maximum exposure..
You need to understand social media and know your true value across those platforms
and last but most important of all you need to ensure you don't let them down and drop the ball..
I am not sure why I am writing this post.. I suppose it is because I have been exposed to both.
To work with a blogger that shows you that they get your brand and is attentive to details to work your profile to its best advantage is just blissful and I send them referrals all the time.
To have bloggers approach you to work together that have no idea of their stats. That do not know reach in comparison to others and to then support them out of the goodness of your heart only to have them 'drop the ball'. It is such a let down and really destroys that fabulous on line community feel.
I guess I am just saying if you are going to do it, make sure it is what you really want and know that it is a job, a new job that yes you can do from home but a time consuming one never the less. One that may well cost you money at first to get going properly and one that you need to well and truly hop on the karma train for.
You can't expect others to support you unless you support them..
Do you blog ? Do you aim to make money from it or is it just for you?